How To Run An Online Book Launch

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How to run an online book launch! So you are writing your first book! Yay! I’m so excited for you. 

Before you even hit publish on your labor of love, you need to be thinking about your online book launch. 

An online book launch will help you market your book using social media. When you bring together a team of friends, other authors and bloggers to help you get the word out on your newest book,  you may possibly have the power to create an amazing buzz and excitement for your book. 

How to Run an Online Book Launch

Why Start Planning Your Online Book Launch Early

One reason you must start planning your online book launch early is, because it takes time to recruit others to your book launch team, create images, quotes and hashtags that will be shared out on social media. You will want plenty of time to write guest blog posts and/or set up a blog tour. This all needs to be planned out well. Your online book launch will create a buzz around your book. Your heart. Your words. All that you’ve spent hours, days, weeks and months on. You want people to be looking forward to your book and curious about it. 


How to run an online Book Launch

You need to 

  • Create quality images 
  • Be picking out several of your favorite quotes from your book. 
  • Select hashtags carefully  
All this will be for your book launch team. Everyone will be sharing out your information across social media. So being prepared and organized will go a long way. 
Publishing a book can be stressful on its own. Don’t wait till the last minute to plan and organize your online book launch. 

Who Should Be On Your Online Book Launch Team

Everyone you know! No really. Ask all your friends, fellow authors and bloggers. The more the merrier. Ask people in the different Facebook groups that you are in. Your friends do not have to be writers or blog to help you out. Anyone that has a social media account with a following can be an asset to you. 
What you are striving for are a good handful of faithful folks that will participate daily in the sharing of your images, quotes and hashtags. They will also need to leave you reviews on Amazon and Goodreads. 

Basics of Running an Online Book Launch

Back to the basics here. This doesn’t have to be complicated. Take it step by step. 
  • Create a group on FB for your book launch 2 to 3 months in advance. 
  • Title the group with an obvious title. So people can find it easily and quickly. For example, if your book is titled: Raising Kids, the title of your group might be Raising Kids Book Launch Team.
  • Start asking around to see if anyone is interested in joining your online book launch team. Ask on your personal FB wall and in the different groups you are in. Join groups that similar to the topic your are writing about and ask in there. 
  • Have ready your images, quotes and hashtags. 
  • Ask bloggers on your launch team if they wouldn’t mind you writing a guest blog post on their blog to feature your book. Write those posts and have them ready to go. These need to be scheduled the same week as your publish date. 
  • Have friendly but professional rules and guidelines for the group. People are more productive when they know exactly what is expected of them up front and everyday. 
  • Decide if you are going to offer a free hard copy or e-version of your book to your launch team. They will need one or the other. You will want them to read your book, share out their honest thoughts, their own pics and quotes as well. Mail or email those books out as soon as possible.
  • Decide if you will allow the members to give one copy of your ebook away for free. For example, bloggers may want to offer a giveaway when they have your guest post go live on their blog. 
  • Daily or at least Monday through Friday, daily organize and manage quotes and images you want shared by your book launch team.
  • Encourage and be grateful for your book launch team members. The only thing you are giving them is a free copy of your book.
  • Consider doing an introduction video and weekly video with discussion questions for your launch team. This will help you connect and encourage engagement with your launch team, who are also your readers.
  • Start your online book launch team in to action at least the week before your book goes live. Have your team start pushing out your images, quotes, hashtags and reviews on a daily basis, at least a week before your publish date. This will help create that buzz about your book. 
  • On your publish date, hit it hard! Encourage your team to share out your specific images, quotes with hashtags more than once that day. 
  • Pray for your launch team members! Let them know that you care for them and appreciate them. 
This may sound like a lot of work and it is, but it doesn’t have to be overwhelming. You poured your heart and soul out into your book. You prayed and prayed hard. You will want to get it out in front of as many eyes as possible. Running an online book launch will help you with that. You can do this! 
If you need help running your online book launch see my Virtual Assistant page. 
Much love, 
Starla J. 

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  1. Melanie Redd

    March 2, 2016 at 3:32 pm

    Thanks, Starla, for all of this great info!
    I'm working on a launch right now – so your timing is great!
    I've gotten some really good ideas from your post.
    Hope you have a blessed day~

  2. Starla J.

    March 2, 2016 at 3:42 pm

    Awesome! Is the launch for your own book? I look forward to seeing it. Best wishes, friend.

  3. The Forever Joyful Homeschool

    March 2, 2016 at 10:17 pm

    Thanks so much for the detailed info. I'm hoping to publish a book one day in the not-too-distant future. I'll pin this to one of my boards! Would you please share this with our readers at the Literacy Musing Mondays Linkup? #LMMLinkup

  4. Kirstie Shanks

    March 2, 2016 at 10:17 pm

    This is great, I'll definitely be sharing this on our Facebook page!

  5. Starla J.

    March 2, 2016 at 10:36 pm

    Thank you, Kirstie! What is the FB page link and I'll be sure to follow it if I'm not already.

  6. Starla J.

    March 2, 2016 at 11:03 pm

    Absolutely! I just linked up. Thank you.

  7. The Forever Joyful Homeschool

    March 3, 2016 at 4:19 pm

    Thanks so much for joining us. Please let Mary know if you are ever interested in guest posting. Her email is listed in the directions for the comment contest.

  8. Danielle Pientka

    March 4, 2016 at 2:48 am

    These are great tips! Thanks for this!

  9. Renz HomemadeZagat

    March 4, 2016 at 2:48 am

    Great points. No book in the near future for me yet but definitely will need this in the late future..

  10. Tiffany | Pretty Real

    March 4, 2016 at 2:48 am

    not even close to an e-book- but pinning this info for later! Thanks for all the helpful info!

  11. Marva | sunSPARKLEshine

    March 4, 2016 at 9:47 pm

    I love your very detailed steps, Starla. I've been on 2 book launch teams with our CBB buddies and it was so much fun. Many of the tips you've shared here worked well for them. I can't wait to see you put these into practice for aspiring writers using your VA services. I'm excited for you!

  12. Tami Q

    March 9, 2016 at 8:16 pm

    My mom-in-law wrote and published a book without promoting through social media. I'd love to help her launch her next book online! I can't wait to see what you share next at Literacy Musing Mondays!


    March 16, 2016 at 4:04 pm

    Awesome, I am bookmarking this page.
    Thanks for the info.

  14. Maria Hass

    April 13, 2016 at 4:52 pm

    I have seriously prayed and considered doing a book launch, but I think that I'll just hire you.

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